Premium VTC: Which vehicle should you choose to target a high-end/luxury clientele?

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The passenger transport sector is undergoing structural change in 2026. For a professional driver, the choice of vehicle is no longer simply a matter of aesthetic preference. It's a complex financial decision, caught between sometimes vague municipal regulations and increasingly strict platform requirements.

Between the false tranquillity of the «teaching periods» of the EPZs and the brutal reality of the algorithms of Uber or Wheely, the error of casting can be costly. Should we bank on the versatility of the Van, the rear-seat comfort of the new BMW or the boldness of electric vehicles despite the ceilings on damping?

Here is a strategic analysis validated by 2026 field data to help you build your fleet.

In a nutshell

  • The Platform Trap: Don't rely solely on EPZs. While the law will still tolerate your Crit'Air 3 diesel until 2027 (educational period), applications like Uber (Green) and Wheely will block you long before then. It's the app that decides when you're obsolete, not the mayor.
  • The Sure Value : La Mercedes E-Class remains the unchallenged standard on the market. It's the vehicle that reassures everyone: customers, platforms and your banker at the time of resale. .
  • The van: Diesel or electric? Le Mercedes EQV is a cash machine in town (massive energy savings), but a trap on the motorway (real range ~200 km). For Grande Remise and long-distance transfers, the V-Class Diesel remains the king. .

The 2026 Context: EPZ vs Commercial Reality

Before signing an order form, it's important to clear up a common misunderstanding. Legally (Greater Paris EPZ), an «educational period» has been extended until 31 December 2026, theoretically allowing you to drive older vehicles without a fine.

However, the economic reality lies elsewhere. The platforms impose their own, much tougher rules:

  • Uber: Since March 2025, the «Uber Green» range in Paris has been reserved for 100% electric vehicles. Hybrids are excluded.
  • Luxe (Wheely / Blacklane) : These players require vehicles that are less than 3 or 4 years old. A car bought in 2023 has already reached the end of its commercial life for these applications.

The fiscal emergency of 2026 : It should be noted that the «weight-based tax» is due to be tightened on 1 July 2026. It is therefore strategically prudent to validate your purchases of heavy vehicles (particularly premium electric ranges) in the first half of the year to lock in the current advantages.


The «Business» saloon: The technical battle

This is the heart of the market for the chauffeur who mixes applications and private customers. Here, originality doesn't pay: it's the customer's immediate recognition of the vehicle that counts.

Mercedes E-Class: The undisputed benchmark

La Mercedes E-Class remains, year after year, the most rational choice for a VTC driver. Why is that?

  1. L'Image : The star on the bonnet remains the universal symbol of the private chauffeur. It guarantees you access to all the ranges (Uber Berline, Wheely Business) without ever raising doubts in the customer's mind. .
  2. The Perfect Engine: It's one of the rare saloon cars to offer a powertrain diesel hybrid (E 300 de). This is the technical «Holy Grail» for our business: you drive an electric 100% in Paris to comply with ZFE standards, and you switch to diesel on the motorway for ridiculous fuel consumption (5-6 L/100km) during airport transfers.
  3. Comfort : Its suspension is still considered to be the softest in its category, perfectly absorbing Parisian cobbles for the comfort of your passengers. .

BMW 5 Series: The technical alternative

The new BMW 5 Series is an excellent car, with even more rear legroom than the Mercedes (+7 cm). However, in VTC, BMW's brand image is sometimes perceived as more «dynamic» and less «status» than Mercedes' by traditional Grande Remise customers. This is an excellent secondary choice, but the E-Class remains the safe haven for securing orders.

Lexus ES: The profitability tool

The Lexus ES 300h is the choice of absolute pragmatism. Record reliability, low maintenance... it's the margin machine for UberX or Comfort. . Please note: It is often refused by Ultra-Premium platforms (such as Wheely), which demand German cars almost exclusively. To be reserved for drivers who are not aiming for the exclusive «Luxury» segment.


The luxury van: beware of the wrong engine

The Van market is radically divided into two incompatible uses.

Mercedes V-Class (Thermal): The indispensable «Swiss Army Knife»

Despite the anti-diesel pressure, the V-Class (220d or 300d) remains the must-have for Grande Remise and touring. With a range of 900 km, it is the only vehicle capable of carrying out Paris-Deauville transfers or road shows without requiring the customer to stop and recharge (a malpractice in the luxury sector). For the image, go for the finish Extra-long (XL) It offers the boot space needed for 7 passengers' luggage, whereas the Long version is too small.

Mercedes EQV: The urban expert

The EQV is an incredible financial opportunity, but for urban use only (hotel shuttles, train stations, events).

  • The Win : Savings of around €30,000 over 3 years (energy + virtually no maintenance).
  • The Trap : On the motorway at 130 km/h, its real range falls to around 200-220 km. Impossible to do «grand touring» with it.
  • Prerequisites : Charging at home is compulsory. If you have to charge at fast public stations (Ionity, etc.), the cost per kilometre is the same as for diesel, and profitability plummets.

The cost-effective alternative: The Mercedes Vito Tourer

If you're looking for volume and not a lot of «Grande Remise», the Vito Tourer (XL) is the smart option. It costs €10,000 to €20,000 less to buy and can carry 9 people (not available on the V-Class). It's a pure production tool, less prestigious, but formidable for the balance sheet.


Ultra-Luxury: Prestige and tax reality

Mercedes S-Class: The cost of image

The S-Class remains the obligatory entry ticket to the palaces. But financially, it is a toxic asset for a small structure: a discount of 35 to 40% over 3 years. It's only viable if you have «availability» contracts invoiced by the hour, not by the kilometre.

BMW 7 Series & i7: The «Customer Experience» alternative»

If you want to stand out from the crowd of black S-Class models, the new BMW 7 Series (Thermal/Hybrid) or i7 (Electric) is your best card. Its strongest argument? The option «Theatre Screen», A 31-inch panoramic screen that descends from the ceiling for rear passengers. It's a powerful marketing tool for building loyalty among young, VIP or showbiz customers looking for a different experience.

  • The prudent choice : The rechargeable hybrid version (7 Series) allows you to benefit from this equipment without having to worry about range on long journeys. .
  • The downside: Its exterior design is divisive, and for the i7 electric version, the tax depreciation ceiling (€30,000) will generate significant corporation tax. .

Tesla Model S: The fiscal glass ceiling

The Model S offers excellent real-world range (over 700 km WLTP) and huge boot space. But watch out for the 2026 tax trap. Important Tax Update: Unlike in previous years, it is no longer possible to depreciate the battery separately from the vehicle for new vehicles. With the tax depreciation ceiling frozen at €30,000 for a €100,000 vehicle, you'll be generating massive «Non-Deductible Depreciation», which will add to your corporation tax.

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Tax Synthesis 2026: What's really changing?

Forget the old accounting advice. Here's the reality for your 2026 balance sheet:

  1. Depreciation: Capped at €30,000 for electric vehicles. The battery is included in the overall price.
  2. Benefit in kind (AEN) : This is the hidden bonus. If you use the vehicle for personal use, the allowance is 70% for an electric vehicle (until the end of 2027), and the electricity paid for by the company is not counted as a benefit.
  3. Weight penalty : Watch out for the switchover on 1 July 2026. Secure your orders for heavy vehicles (vans, large hybrid/electric saloons) in the first half of the year.

Conclusion

The «best» 2026 vehicle depends on your precise target:

  • The «Safety & Image» choice Sedan : La Mercedes E-Class. It's the absolute standard that opens every door. .
  • Volume« choice Saloon : La Lexus ES 300h, for its rock-solid profitability (outside the ultra-luxury market). .
  • The «Tourism» choice Van : Le V-Class Diesel (XL), Electric vehicles are not yet capable of travelling far without constraints. .
  • The «Shuttle» choice Van : Le Mercedes EQV, to maximise the margin on short journeys, as long as you have an outlet at home. .

In 2026, profitability will no longer be a question of purchase price alone, but of tax control and the perfect match between engine and mission.

Glossary

Here are some useful terms to know and understand:

  • TCO (Total Cost of Ownership) : Overall cost including purchase, energy, maintenance, insurance, tax and resale value. .
  • Segment E : Touring saloons (E-Class, 5 Series, A6). Core business VTC market .
  • F segment : Luxury limousines (Mercedes S Class, BMW 7 Series, Audi A8).
  • ZFE (Low Emission Zone) : Urban zone restricting access to polluting vehicles (Crit'Air 3/4/5) .
  • Non-deductible amortisation (NDA) : The portion of the price of the vehicle that exceeds the tax ceiling (€30,000 for an EV), which must be added back into taxable profits, increasing the tax payable. .
  • AEN (Benefits in kind) : Valuation of the personal use of a company car, subject to social security contributions and income tax.

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